Archive for the ‘Book Review’ Category

Cold Calling Techniques That Really Work

Thursday, February 7th, 2008

Eleven years ago when I got into sales recruiting I worked for a company called Culver Careers that had 20 offices and 150+ recruiters.  It was my burning desire to become the Rookie of the Year and get promoted to Branch Manager in short order.  I knew that all I ...

Hug Your Customers

Thursday, February 7th, 2008



Selling To VITO

Thursday, August 9th, 2007

I have read Selling to VITO and seen Tony Parinello live.  The essence of his approach is to go straight to the top person in an organization ( VITO = Very Important Top Officer) and get their backing to shorten your selling cycle and increase your sales.  Nothing really new there ...