Sales Recruiting Blog

Brag Books

If you go to the resources part of our website you can see examples of how to put together a brag book.  What I want to talk about is what to do with one.  Essentially, if the sales manager absolutely loves or hates you the brag book is going to be irrelevant.  Where they become useful is when the sales manager has to decide between two equally strong candidates and is having a difficult time deciding.  In that scenario, if you have left your brag book behind they will certainly read your brag book to help them make their decision.  If the other candidate hasn’t left one behind you are at a huge advantage (assuming that your brag book documents strong sales performance).  My philosophy is pretty simple when it comes to interviewing or sales.  Do all of the homework and preparation so that the outcome is already locked up.